In the cold start stage of the brand, how to launch iaohongshu at a low cost? The author of the article shared the actual experience of the text message service project in Xiaohongshu, summarized the problems encountered in the process and gave his own suggestions to share with you. In the cold start stage of the brand, how to launch iaohongsh at a low cost? This time, I invited Yolanda, a member of Laowang’s e-commerce circle, (marketing director of the cutting-edge US contact brand Moody), to see how she started the market through Xiaohongshu and sold more than 1 million sales in 2 months after launching on Tmall. Ranked 3rd in the industry.
This content is divided into 7 modules + QA: What products are suitable for Xiaohongshu? How does the AISAS model start Xiaohongshu: how to identify the amount of brushing? Several dimensions of Xiaohongshu data detection How to text message service do matrix delivery of talents and amateurs? What is a good traffic blogger, where to find PR, and where to find amateurs How to plan and write the content of Xiaohongshu; Xiaohongshu contains 100% Dafa; Commercial advertising: advertising form, purpose, material, word bag Xiaohongshu live broadcast; Q&A 01 What products are suitable for Xiaohongshu? At present, Xiaohongshu has 300 million+ users and 25 million DAUs. The average usage time is about 25 minutes. 85% are women, and 70% are post-90s and post-95s.
More than half of users can spend 1,000 yuan+ on products, and 90% can spend more than 200 yuan. If your user portrait matches the Xiaohongshu platform, it is very suitable for Xiaohongshu to launch. As shown in the picture, here are text message service some popular products in Xiaohongshu, such as candy-like bath balls, cute-looking lipsticks, and coffee-like bath salts. Mainly with novelty and high value. Novelty and high value, it is a plus, but not necessarily a must. Summary: As long as the product is not old and ugly, it can be launched as a small red book. I gave three examples, namely, three Xiaohongshu notes in the make-up category and the home care category in the personal care category.