Learn how to combine both of these channels into a coherent omnichannel communication. Today we compare email marketing vs. social media. Social media in Poland Social media is a huge audience the scale of which gives a wide range of possibilities to marketers and business owners. In Poland YouTube reigns supreme . million users followed by Facebook million . Next we find Instagram . million LinkedIn . million and Twitter . million . This data comes from the empemedia report . Importantly the use of social media varies from platform to platform. The specifics of a given platform should directly imply in which social media and in what tone your brand should communicate. What distinguishes social media from traditional websites is mainly engagement.
Therefore it is worth creating surveys asking questions and doing simple competitions . Increasing user engagement gives excellent results and shows that you are aware of the two way communication and take it into Taiwan WhatsApp Number List account when creating new content. Advantages and disadvantages of social media Undoubtedly the great advantage of conducting communication in social media is the so called. reach the ability to reach a wide audience. Platforms provide tools to reach the right people through hashtags other profile tags sponsored posts etc. Free brand exposure to a wider audience of engaged audiences is certainly a powerful tool.
Remember however that social platforms are struggling with the flood of brands and information there is already more content than users can consume. The algorithms filter them heavily for each recipient. For this reason over the years the so called organic reach . Currently your posts without a budget paid promotion will only reach a part of your fans or followers of a given tag. Marketer Calendar Download GDPR and social media One of the advantages of using social networks is undoubtedly the issue of GDPR . Platforms deal with the preparation of regulations and compliance with the law.