This means that when you publish new URLs, add a significant piece of indexable content with its own URL to your website, or ping major ping Photo Background Removing services, you may see an increase in traffic within 24 hours of the change. Meanwhile, Yandex's index seems to be recalculating at a much slower pace. When optimizing for Yandex, make sure you (and your employer) allow extra time to see results on particular optimization activities, both on-page and off-page. Of course, when it comes to both Yandex and Google, it takes time before you can begin to measure the true impact of your SEO campaign. Make sure you don't stop too soon. Manipulation of user behavior SEO experts have argued for years over whether user behavior is an important ranking factor. It certainly appears that actual experiences affect SERP results, and Google has blatantly stated that Photo Background Removing user reactions to particular search results or lists of search results can be gauged so that the results on which users who click often receive a higher ranking.
If you want to attract your users with Yandex, the safest strategy is the same one you would use for Google: create quality content that appeals Photo Background Removing to your audience. As the about Yandex page states, The usefulness and usability of a product is more important than the money we can make from it. To measure user behavior on your website, Yandex recommends that you regularly analyze your web server logs. Pay particular attention to: Advertising Continue reading below Traffic Sources: Identify the sources that bring the most visitors to your website. Search Queries - Analyze the queries that bring visitors to your site. Target Pages - Measure conversions on pages like shopping carts and forms. Platform Specs - Determine which platforms users Photo Background Removing use to find you and optimize for a better on-site experience. Backlink Traffic In 2013, Alexander Sadovsky, head of web research at Yandex, announced that links would no longer be a ranking factor for business queries. Instead, Yandex has redoubled its focus on user behavior.
While this change, implemented in 2014, didn't kill link building, it certainly was a game changer. Now, there is a common belief in Yandex SEO that links that Photo Background Removing show real traffic are more beneficial than thousands of links that are never clicked on, because they show user interest. According to Dmitry Sevalnev, SEO manager at a Moscow-based digital marketing agency pixelplus, Yandex takes into account several factors related to user behavior, including: The volume, shares, and behavior of non-organic search traffic. The presence and number of backlinks that actually bring traffic. Advertising Continue reading below However, Dmitry cautions that these numbers are secondary factors that simply contribute to the most important user behavior Photo Background Removing metrics. Increased backlink traffic does not necessarily equal quality backlinks. Ultimately, optimization practices for Yandex are similar to those you use for Google: Focus on quality links rather than quantity.