What are the characteristics of "external beauty" related categories? It can be summed up as a three-character formula: fast, fried, and show. That is, instant gratification, obvious results, and easy planting. In addition to the classic tracks such as beauty, wigs, color contacts, accessories, oral cavity, etc. are also very typical. 02 The wig industry: functional + cosmetic, the demand for wigs has increased sharply According to the National Health Commission, the number of people with hair loss in China has exceeded 250 million,
that is, 1 in 6 people have hair loss on average. We often see the "famous scene" of "bald" stars from all walks of life. Whether it is an idol or a migrant worker, the demand for wigs has increased sharply. At the same time, the current wig products have b2b data gradually transitioned from strong functionality to more cosmetic attributes, becoming a fashion item for "tide goose". With the improvement of the living standards of domestic residents, the "consumption of beauty" for beauty salons and wig products has gradually increased. The scale of domestic wig products demand in my country has increased from 719 million yuan in 2009 to 6.725 billion yuan in 2019.
On Taobao, there are many wig pads and fake bangs with monthly sales of more than 20,000 pieces. Whether it's a ponytail wig, air fake bangs, colored wig pieces... There is always a variety of wigs on Taobao that can meet your needs. The annual sales of the Tao-based wig industry is 1.7 billion yuan. In the first half of the year, the overall performance was sluggish due to the impact of the epidemic. After June, the sales growth recovered significantly. The sales growth rate in the past 4 months has remained above 15%, releasing a significant growth. potential energy.