This article is Mafengwo's product experience analysis report, which mainly includes these 6 points: product function structure, user usage roadmap, market analysis, user analysis, function analysis, and operation analysis. When I was in college, I came into contact with hornet's nest, and it was given to me by Amway, a friend who loves travel very much. When I "see" it for the first time, I was deeply attracted, and it has accompanied me on every trip since then. At that time, the hornet's nest was still a relatively niche product, and I always felt that when I was using the
hornet's nest, it was much higher than others. For the product, I had no concept at that time, and now I am ready to work in this area, so I wrote this article to "recognize" it from a deeper perspective and look forward to a possible future. This article will analyze phone number list the following aspects: Product function structure User usage path map Market analysis user analysis Functional Analysis Operational Analysis Summarize 01 Functional structure of horse honeycomb products From the product function structure diagram of Mafengwo, it can be seen that Mafengwo has both
community attributes and e-commerce attributes, of which UGC community attributes are the core. Mafengwo mainly provides users with high-quality content, such as travel strategies, travel notes, etc. At the same time, it covers almost all the needs of users in terms of travel services. 02 User usage path map User usage scenario 1: vacation choice to travel with relatives and friends, and a clear vacation time, travel location, and choose a customized travel mode. User use path 2: Raiders contribution, share their travel notes. The user uses path 3: Check the guide and determine the travel destination.