Earn relevant backlinks from sites related to your niche. Use links to build your authority and credibility. Remember, backlinks alone are not Photo Background Removing a decisive ranking factor. They will only start to play a role when the number of downline sessions is really considerable. Doman Age Equals Authority The age of the domain plays a bigger role in the ranking of websites in Yandex than in Google. It can be difficult and time consuming for new sites to get rankings. Sites with very few pages have a particularly tough time. Fortunately, you can check what Yandex thinks is the creation date of a particular page by checking the cache data in Yandex. You can do this with the help of Website Auditor (disclaimer: my tool). Advertising Continue reading below Photo Background Removing Website Auditor will show you how many pages of your domain were indexed by Yandex and when they were indexed. yandex2 6.
On-page content matters more Google may care about fresh, high-quality content, but Yandex is obsessed. In fact, according to Matthew Woodward, some offenses (such as stuffing too many keywords on a single page) are more dangerous [in Yandex] than in Google. That said, there is no universal recipe for success and the frequency of content updates largely depends on the nature of the business. My general recommendation is to add fresh content as often as it raster to vector conversion makes sense for your website. Advertising Continue reading below However, be aware that duplicate content carries severe penalties - even technical errors can result in greater negative penalties on Yandex rankings than you might incur on your Google rankings. For example, Photo Background Removing e-commerce sites that have separate pages for products with tiny differences (eg size, color, etc.) may risk running into Yandex's duplicate content filter.
Other common errors include: Inter-page navigation using JavaScript or Flash - Yandex's crawler will only follow normal HTML tags, so be sure to Photo Background Removing include regular text links on your website, even if you use another type navigation. Too many automatic redirects - Avoid using redirects whenever possible. Page address - Give each page a unique permanent address, without a session ID. Cloaking - This is black hat SEO, where you show Yandex's crawler one piece of content and your visitors another. This may result in a ranking penalty. Images instead of text - Yandex's crawler cannot crawl images, so if you want your content to rank, make sure it's available as text. Soft 404 - When users try to access a page that does not exist, do not redirect them Photo Background Removing to a stub page that returns a 200 code instead of a 404 message. Site Engine Errors - Any errors in your site's script can affect site indexing and potentially put your website at risk.