Once you understand the factors that influence deliverability, you can focus on what's wrong and risking important opportunities to generate revenue. First, mailbox providers such as Gmail, Yahoo, and Microsoft decide whether to accept the sender's email delivery Cork Bicycle Rent zone or block it completely and return it. From there, the provider decides whether to filter the message to an inbox or a spam folder based on the sender's reputation (both IP and domain). There are several key factors that determine a sender's reputation, and all mailbox providers analyze these factors, but each mailbox provider has a different method of importance within its own filtering algorithm. Evaluate with. That said, the following list contains key indicators of a significant drop in sender reputation for all mailbox providers.
Inadequate list acquisition and list hygiene practices. List quality issues are indicated by a high number of unknown email addresses, bounces, and spam trap hits. Unknown users are invalid or unrecognized email addresses. These email addresses did not exist, were closed, or were abandoned by the end user. You can use an email verification service such as BriteVerify to pre-catch unknown users before sending. A spam trap is an email address or server that is specially designed, maintained, and monitored to catch malicious email traffic. These types of email addresses indicate to mailbox providers that they can send to unengaged subscribers, buy or rent subscriber addresses, or get email addresses from websites. increase. Not only do unknown users and spam traps adversely affect the sender's reputation, they are basically sending email to an address that is unlikely to turn the email into a sale. If you factor these addresses into your sales forecast, you're sure to be disappointed. For more information on how to avoid spam traps, see Deliverability 101: Blocklist and Spam Trap Monitoring.
Block list . There are several reasons why you can add an IP or domain to your block list, but they all have one thing in common. They are usually associated with senders who perform malicious behavior such as spam. Say goodbye to these potential sales, as certain mailbox providers may aggressively block all email from recipients if they are on the block list. For more information on the blocklists to monitor, see the Ask the Experts: Blocklist Q & A blog.