The era of overcoming the barriers of trust between the online buyer and the e-commerce seller is (mostly) behind us. The new challenge is being able to have an effective conversation with the buyer, transforming your online store to meet the needs of the talking customer and two-way communication challenges. Advertising Continue reading below Facilitate two-way communication There are more opportunities for two-way communication with e-commerce stores than you might think. Chat apps are one of the most commonly used chat tools for e-commerce websites. If you're unfamiliar with chat apps, these are the pop-ups (usually at the bottom right of the screen) that appear after a page has been dormant for a few seconds, or once the time has elapsed. wait exceeds a few seconds on a sheet.
The advantage of chat apps (some of the major apps being Hellp Flow, Zopim, LiveChat, and SnapEngage) is that they make chatting with the businesswebsitee-commerce store easy and hassle-free. This 'hassle-free' conversation can take place any day of the week or any time of the day, and provides 247 conversation support. You can integrate targeted email list frequently asked questions into chat applications, as well as other prescription aids and support information to enhance the user experience, enabling traditional voice and text interaction. On the sales side, customers who use LiveChat on our site are 4.85 times more likely to make a purchase and their value per session is almost 400% higher than the site average. —Kyle Therriault, Vice President of Internet Strategy and Business Development at Understand the user Voice search still adheres to many of the (SEO).
Regardless of how you interact with a search engine, in order to rank across search verticals and types of engagement, your content must be understood, reflect relevance to the user, and closely match the intention with the result. Optimization tactics for text search apply (arguably to a greater extent) to voice search and e-commerce sites. Typical content understanding actions (taken from How to Optimize Your Content for Google RankBrain) include: Have a clear purpose: Help search engines and users easily identify why content was created. The depth of information provided: Cover the topic in full and provide access to external support information.