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Rupa Islan
Aug 02, 2022
In DIY Forum
In March 2022, we have just completed three years of business. When I started my business in 2019, I caught up with the short video track and accumulated more than 40 million short video fans on several platforms. Because of the double reduction in k12, last year, it has been transformed into a pan-knowledge paid track. During this time, we have been Buy email list relatively sensitive to traffic in the k12 industry: In 2017, he invented the task treasure book delivery model; Started making short videos in 2019, catching up with the dividends of Kuaishou education. Last year, it also caught up with the natural flow of Douyin. Looking back on the past few years, I will talk about some of the accumulated experience and some pits encountered. There are still thousands of lessons. The following sharing is mainly divided into four parts: traffic, content, live broadcast, and IP. 1. About IP 1. IP is the operating unit of the future content company. What is an operating unit can be understood as offline stores. 2. IP translated from English means intellectual property rights, and property rights also mean the formation of certain assets. The core of IP is consensus assets. IP = Consensus + Consensus + Assets "Total" refers to traffic in a specific circle, "knowledge" refers to high recognition, and "asset" refers to products that can be realized. The core of "common" is: the size of the traffic and whether it crosses the circle. For example, Luo Yonghao has crossed the technology circle, Internet circle, education circle, etc., and penetrated in many fields. The core of "knowledge" is: character recognition, which can also be understood as a label. The more tags, or the more unique, the more people will remember them. To take an extreme example, a maverick pig (Pig Strong) may be easier to remember than a mediocre person's name. 3. In some areas, IP is difficult to do. The core is not that the track is not good, but that some consensus labels have been occupied in advance . For example, if I mention commercial IP now, how many can you come up with? If there are more than 5, it basically means the Red Sea. 4. What if it is discovered that it is the Red Sea? One is to switch channels, or to say "it's better to be different than better". From another point of view, if you don't have celebrities on this track, you must be famous as soon as possible.
Three years of entrepreneurship, review of short video content media
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Rupa Islan
Aug 02, 2022
In DIY Forum
In recent years, with the increasing demand for resources by government cloud users, the scope of business it supports has also expanded. Today's government cloud has become the key infrastructure for digital government and digital city construction. According to research data from the Ministry of Industry and Information Technology, as Buy email list of 2020, the size of my country's government cloud market has reached 65.36 billion yuan, an increase of 42.35% over the same period of the previous year. With the expansion of the government cloud market year by year, the related industry competition has further intensified. At present, the participating manufacturers in the government cloud market can be roughly divided into four categories.. 1. The G-end market that is hard to ignore So, why did all the cloud service giants choose the government cloud market? This may be inseparable from the characteristics of the government cloud market itself. First, the government cloud market is huge. According to the "White Paper on the Development of China's Government Cloud Development (2018)" released by the China Academy of Information and Communications Technology, by 2021, the government cloud will account for 43.8% of the total domestic cloud computing market with a scale of 81.3 billion yuan, which is almost close to China's cloud service industry. half of the country. According to the forecast of the Prospective Industry Research Institute, China's government cloud market will continue to develop from 2021 to 2026. It is expected that the market size will reach 280 billion yuan by 2026, and its future growth potential is huge.
Huawei Cloud, Alibaba Cloud, and Tianyi Cloud content media
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Rupa Islan

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