UK could help improve the lives of Ghanaian families. Whether their clients are simply curious about their carbon footprint or actively implementing sustainability best practices, Bulb's emails give them a powerful incentive to step up their conservation efforts. Featured related content: How to raise your brand’s voice on issues that matter [example] Lesson 3: Support the customers who support your business What's more powerful than letting you understand your customers' concerns and challenges? Give them the industry mailing list and expertise to overcome them. Providing educational insights and tactical advice is a staple of content marketing. But when you provide this information so that it can be easily implemented, your content becomes proof that your brand offers more than products and services. Case in point: The Ultimate Virtual Selling Toolkit Global sales training firm RAIN Group conducted a survey of more than 500 buyers and sellers early in the pandemic to see how their services and expertise might be needed. These results inform the company's decision to guide customers through unfamiliar challenges.